Why Does Your Business Need a Branded App?
Last modified:
In today’s world, where technology is an integral part of life, having a branded app has become a key tool for businesses. This is especially relevant for companies in the service industry.
🧐 Fact: According to Statcounter, more than 60% of users prefer smartphones. Ten years ago, it was only 15%. Today, having a convenient app is not just a trend but a necessity!
If a business doesn’t have its own app, it falls out of sight of potential customers. An app at hand encourages users to check in and make purchases, even "out of sheer boredom".
🛠️ DIKIDI offers a branded app development for iOS and Android 📱
Let’s explore the benefits of a branded app for both customers and businesses.
Convenience and High-Level Service for Customers ✅
1️⃣ Booking services 24/7
Customers can book services at any time which is convenient for them, without wasting time on calls or SMS.
2️⃣ Personal account
It allows customers to view their visit history, accumulated bonuses, account balance, as well as manage appointments, reschedule or cancel them.
3️⃣ Notifications & Reminders
Notifications inform customers about upcoming appointments, bonuses, and discounts. This not only saves time but also keeps a constant connection with the brand.
4️⃣ Chat
Instant communication with the business directly through the app. Customers can ask questions, modify bookings, or simply clarify details.
These features significantly simplify life for customers, creating a sense of care and attention to their needs, which makes your business more professional in their eyes.
Advantages for Businesses 💼
1️⃣ Customer retention
Bonuses, discounts, and personalized offers can be sent for free via push notifications, encouraging follow-up visits.
2️⃣ Service promotion
A branded app is an excellent marketing channel. Special offers, promotions, and discounts are instantly sent to customers through notifications without requiring additional advertising expenses.
3️⃣ Competitive advantage
Your app is always on the customer’s smartphone screen, and it’s not just an icon – it’s a daily reminder of your business.
Each time a customer opens the app, they encounter the company’s brand style: logo, colors, and unique design. All of this creates a recognizable image that becomes strongly associated with your business. The app becomes a reflection of your brand in the digital space.
A branded app is a business card of your company. It shows that the company keeps up with the times. Customers feel cared for, which strengthens trust and makes them want to return.
🌐 Web & App versions: "Plan" section → "Personal application development"
By subscribing to the VIP plan, you get a 50% discount on app development 😉
📖 Read also: