How to Capture Customer's Attention with Mass Messaging?
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✉️ Mass messaging is one of the most powerful tools for engaging with customers. However, it's common for messages to go unread, therefore some important information can get lost.
How can you make mass messages effective and achieve high open and click-through rates? Let's explore some key points and mistakes to avoid.
1️⃣Personalize Your Mass Messages
Personalization is one of the best ways to grab customers' attention. No one wants to receive impersonal messages. Use your customer's name in the subject line or the body of the message. In DIKIDI, you can set up personalized notifications, which increases the chances of your messages being opened and clicked on.
✅ Example: [Customer's name], you have an appointment at [Name of your business] on [Date] at [Time]
2️⃣Optimize the Subject Line & Preview Text
The subject line is the first thing a customer sees, and it determines whether they will open your message or not. It should be short, clear, and intriguing. Avoid overloading it with too much information and steer clear of clichés like "Super Discounts", which customers tend to ignore.
A preview text is also important. Make sure it complements the subject line and creates a desire to learn more.
✅ Example: We hope your visit was pleasant! Please share your feedback on our services [Link]😊
3️⃣Send Messages at the Right Time
Choosing the right time to send your messages can significantly impact their effectiveness. It's better to send messages in the morning or evening when customers check notifications.
Also, consider the days of the week: for example, Monday is great for sending useful information, while Friday is ideal for reminders about weekend promotions and offers.
⚠️ Pay attention to the peculiarities of sending messages via WhatsApp. Read more in the article Mass Messages and Notifications in WhatsApp.
4️⃣ Don't Overload Messages with Text
Avoid overly long texts in messages. Customers appreciate brevity and clear messaging. Try to convey the essence of your message in a few sentences and include a call to action: book a service, leave a feedback, or invite for a follow-up visit.
Simple, clear messages immediately capture attention and motivate customers to take action.
✅ Example: Get 20% off your next visit, book now!🔥Choose a convenient time ⏰[Link]
5️⃣Maintain Regularity, but Don’t Spam
The frequency of sending messages should be balanced. Sending too many ones can irritate customers, while a few can be easily forgotten. Find a middle ground: one message per week or every two weeks, depending on your business.
6️⃣Test & Analyze
Continuously test different formats and approaches. A/B testing will help you to understand which subjects or message elements work best for your audience. Track open, click, and unsubscribe rates to adjust your strategy.
✅ Example of A/B Testing: test which subject line works better for you: "We have a surprise for you!" or "Get a gift on your next visit!"
Mass Messaging is not only a way to share news or promotions but also an opportunity to strengthen customer relationships. Setting up personalized, engaging texts in DIKIDI will help your business stay connected and increase customer loyalty.
📬 To launch a mass message in DIKIDI:
- Web version: go to "Customers" → "Mass Messages"
- Mobile version: go to "Control" → "Mass Messages"
Read also:
Instruction: How to Set Up Mass Messaging