Bonuses Instead of Discounts: How to Keep Customers After Black Friday
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🖤 Black Friday is the time when customers expect discounts and businesses expect a surge in sales.
But after a sharp rise in turnover, there’s often a drop: customers get used to low prices and don’t hurry to come back.
Bonuses is the key to creating a lasting habit of returning
🎯 Bonuses Instead of Discounts: A Long-Term Strategy
A discount is an immediate reward. The customer gets it, enjoys it, and then moves on.
A bonus is a reward for the future. Customers receive cashback that gives them a reason to come back.
Once they’ve accumulated some amount, they won’t want to lose it. To use those bonuses, they have to return to your services.
✅ Example: Instead of reducing the service price from $40 to $36, you credit 4 bonus points.
✨ Why Bonuses Are Better Than Discounts
🔹 For customers: bonuses create a desire to accumulate and use them — since losing bonuses feels like losing money.
🔹 For business: it’s a discount that might not even be redeemed, because some bonuses simply go unused.
💡Most importantly, a discount lowers the perceived value of the service, whereas bonuses — although technically a form of hidden discount — don’t make the service seem less valuable.
🖤 Black Friday
In 2025 Black Friday will take place on November, 28.
Instead of competing over who offers the biggest discounts, you can stand out by giving your customers bonuses.
📲 For example:
- Credit 300–500 bonuses to every customer.
- Set an expiration date until the end of the week to encourage quick bookings.
- Send a push notification or message like:
“Black Friday at Beauty Salon! Bonuses are only valid until Sunday.”
🌐 Web version: “Customers” → “Customer list” → “Accrue bonuses”.
A loyalty program is an investment in building strong customer relationships.
It encourages customers to keep coming back, again and again 💞
November and December are peak months for customer activity, making it the ideal time to start a loyalty program and transform their first visit into a lasting connection 💞
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