Types of Notifications and Delivery Methods
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What are the business benefits of customer notifications?
- Reduce no-shows and lateness — remind customers about their appointments.
- Increase customer return rate — send invitations for return visits.Increase profit and reduce losses — a customer who forgot their appointment means lost revenue.
- Improve customer loyalty — notifications about awarded bonuses are an effective way to increase loyalty.
- Improve the company’s rating — collect reviews on services. Positive reviews help attract new customers.
- Automate routine processes — free up time for work and growth.
What notifications to customers exist?
1. Appointment notice
2. Visit reminder to customers
3. Visit confirmation request
4. Review and tip request
5. Return visit invitation
6. Bonuses accrual notification to customers
Notification channels:
- Push
— is a completely free service in DIKIDI;
— does not require configuration and is sent to customers via the DIKIDI Online customer app always and by default;
— comes to customers by default 2 times: both a day and an hour before the visit.
How to set up free reminders to customers via Push:
In order for customers to receive Push notifications, they need to have the DIKIDI Online mobile app downloaded to their phone. There is no need to configure anything: reminders will be sent to customers automatically a day and an hour before the visit.
Learn more about DIKIDI Online
- SMS
— does not require the Internet access on customer's phone at the time of sending the reminder;
— will not get lost in a large number of chats, as it happens in instant messengers and social networks;
— does not require any installed applications on customer's phone (unlike reminders via messengers).
How to set up SMS notifications
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— is one of the most popular messengers, and therefore there is a high probability that customers will see and read the notifications;
— the possibility of getting reviews and visit confirmation from customers;
— unlimited number of characters in a message.
- Telegram
— is a popular messenger among users;
— the possibility of getting reviews and visit confirmation from customers;
— unlimited number of characters in a message.
How to set up Telegram notifications
- Manual Sending of Notifications
It is semi-automatic notification sending: DIKIDI automatically creates notification messages, and you send them manually. This saves time on composing reminders and helps ensure that all necessary messages are sent to customers.
You can send notifications from your phone number or from your social media and messenger accounts.
How it works and how to set up manual notifications for clients
The cost of notifications (SMS, WhatsApp, Telegram) can be viewed in the section “Notifications” - “Settings” - “Enable”.
— When booking
📌 Appointment Notice
They come to a customer upon the fact of creating an appointment, contain basic information about the upcoming visit and are a confirmation that the customer is signed up for the service. A convenient message to which the customer can always return and update information in memory for effective time planning.
In addition, the same notifications can be configured for Employees so that they always have up-to-date information on their schedule:
— New appointment
— Change an appointment
— Cancel an appointment
— Before visit
📌 Visit reminders to customers
It comes to customers a day and/or a few hours before their visit. Reminders have flexible settings: how many reminders and for what time to send. It's also possible to set up automatic reminders for all customers, so you do not have to make it individually.
📌 Visit confirmation request
When setting visit reminders for customers, you can select “With visit confirmation”. Then, along with a reminder, the client will receive a link to confirm the visit.
How to set up Visit confirmation requests
— After visit
📌 Feedback and tip request
Collecting feedback from customers requires some effort, since satisfied customers are not motivated enough to visit a website or social network specifically and write a review. It is much easier to do this when they receive a message on their phone immediately after the visit with a direct link to a page where you can leave a review and tip if desired.
In the DIKIDI service, you can activate automatic sending of such messages to customers and quickly collect not only reviews, but also tips.
📌 Return visit invitation
Invitation for a return visit allows you to work individually with each customer and notify him that it's time to book for a service exactly when deadline is right. You can set the interval between appointments individually (3 weeks for a manicure, a month for a haircut, etc.)
How to set up Return visit invitations
— Greetings
📌 Birthday Greetings
Birthday wishes will be send to your customers automatically. You can choose the time and date for sending — on the birthday itself or several days before it.
⚠️ NB! The greeting will only be sent to customers who have their birth date specified in their profile.
If you have an active plan and a bonus program set up, make the congratulations even nicer — give bonuses! Mention this in the text using the variable “Number of Bonuses.”
Please note — when sending congratulations with bonuses, the sending time depends on the bonus program settings.
How to set up bonuses to customers on their birthday
— When appointment is cancelled
📌 Invitation after appointment cancellation
⚠️ NB! The cancellation must happen before the appointment start time for the invitation to be sent.
You can use the text to highlight available time slots, offer a discount, or just invite the customer to make a new appointment. This approach helps retain customers and reduces empty gaps in the calendar.